VirSci Corporation was established in 1995 by John Mack, then working for Pharmaceutical Information Associates, Ltd. -- a scientific communications company -- to develop interactive and Internet-based medical communications programs for the pharmaceutical industry. The name, VirSci (pronounced vir-SIGH, like the palace), was formed by the combination of "Virtual Science" to emphasize our focus on virtual applications for the sciences and "Real Solutions for the Virtual World."
Even before VirSci was incorporated, Mr. Mack conceived and launched PharmInfoNet, a "Top 20 Health Site" focused on drug information content and databases for physicians and pharmacists. PharmInfoNet pioneered many innovative, Internet-based communication programs including the Electronic Highlight Bulletin for the delivery of medical conference highlights to physicians via email and the Web.
In 1996, VirSci Corporation assumed ownership of PharmInfoNet and converted it into a premier pharmaceutical marketing Web site. From 1996 to 1999, VirSci developed Web sites for pharmaceutical companies and professional medical societies and helped them market these sites as well as meeting highlights through the PharmInfoNet portal site.
Meanwhile, VirSci Corporation also took a leadership role in establishing best practices for online health information by forming the Internet Healthcare Coalition (IHCC) in 1997. This was in response to issues raised initially by the Food and Drug Administration (FDA) at a packed October, 1996 public meeting on use of the Internet by FDA-regulated entities (see FDA AND THE INTERNET: ADVERTISING AND PROMOTION OF MEDICAL PRODUCTS for a transcript of that meeting). In 2000, the Coalition released the eHealth Code of Ethics in order to assure high quality information and services, protect privacy, and enhance the value of the Internet for both consumers and providers of health information, products, and services.
In 1999, VirSci Corporation sold PharmInfoNet to Mediconsult, a leading health information portal Web site. VirSci continued to provide management services for the Internet Healthcare Coalition and also to own and manage several e-mail discussion groups for patients, healthcare providers, and marketing professionals. One of these groups, PHARMA-MKTING listserv, was later transformed into the Web-based Pharma Marketing Network Forums, which is part of the Pharma Marketing Network portal site established in 2002.
Today, VirSci Corporation specializes in pharmaceutical marketing intelligence and best practices, newsletter publishing for the pharmaceutical industry, and consulting in privacy and HIPAA. Our goal is to help pharmaceutical marketers gain access to their clients and do business more effectively, with greater return on investment, and with enhanced trust.
VirSci works with a number of consulting associates and other partners to assemble the most qualified team to work on its projects and to help market and sell our products and services to the pharmaceutical industry. See Partners, below, for more information.
John Mack, President and Principal Consultant
John Mack is an experienced executive with a background in pharmaceutical marketing communications, interactive technologies, and medical privacy.
Mr. Mack often provides expert testimony and advice regarding HIPAA and privacy issues and he is a prolific author and speaker in these and other topic areas (see Publications and Presentations). As one of the leading authorities on standards for quality and privacy of health information on the Net, Mr. Mack is quoted often in the media (including the Wall Street Journal, USA Today, etc.), has lectured extensively, and is a member of numerous e-health related advisory boards and committees.
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Real Solutions for the Virtual World
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