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How to Design Online Marketing that Meets the Highest eHealth Ethics Standards

Download the Presentation (pdf file) and learn more about best practices for health Web sites.

Internet Quack Let's face it. The New York Times, Washington Post, and Wall Street Journal are out to eat the collective lunches of pharmaceutical marketers! It's been a long time since a journalist referred to Rx pharmaceutical companies as the "ethical drug industry." While other industries are also suffering from ethical meltdown, the pharmaceutical industry - through PhRMA - is attempting to address one aspect of the issue with its new marketing code governing relationships with physicians and other healthcare professionals. What's also needed is to pay some attention to ethical guidelines for marketing to consumers, especially online consumer marketing. "On the Internet," as the saying goes, "nobody knows you're a dog." They also do not know you are ethical and, all things being equal, consumers will assume the worst. Why deal with it at all? Better to just stick with print and TV and play it safe. Your competitors may decide differently and learn from this session valuable tips for doing marketing right on the Net. Why shouldn't you do the same?


VirSci's eHealth Best Practice Compliance Program offers a comprehensive analysis of your marketing health Web site, including usability, privacy policy review, and compliance with emarketing best practices such as the FTC's Fair Information Practice Principles, the eHealth Code of Ethics, and URAC's Health Web Site Accreditation Standards.

You'll learn:

  • About consumer concerns regarding privacy and quality issues on the Internet and how your site measures up
  • How to avoid the most common ethical faux pas committed by pharmaceutical company Web sites
  • Tips for avoiding "shooting yourself in the foot" while marketing to consumers online, including:
    • How to easily comply with the highest e-health ethical standards
    • How to use legal/regulatory review to increase trust with consumers online
    • How to develop a best-in-class privacy policy and use it to promote consumer trust and build customer relationships
  • and Much More...
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Pharmaceutical Marketing Best Practices | Privacy Best Practices | HIPAA Compliance Consulting & Training
Home | About Us | Contact Us

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