Pharma Privacy Policy Benchmarking Using a proprietary scoring methodology, which results in a "Privacy Compliance Index," our Pharma Privacy Policy Benchmarking Analysis ranks your online privacy policy against "best-in-class" policies, FTC guidelines, the privacy policies of major DTC pharma brand sites, including your competitors' brands. How "powerful" is your privacy policy? Is it helping or hindering your online DTC marketing efforts? How does it measure up to "best-in-class" privacy policies? Does it comply, for example, with the FTC's Fair Information Practice Principles? Is it easy to find and read? If not, why not? What are you hiding? Does it make promises you can't keep? How does it measure up to your competitors' policies? Can you use it as a point of differentiation? Does it allow you to implement online marketing programs that beat your competitors? Components include: Analysis of your privacy policy and policies of your competition as well as policies of leading Rx products to determine compliance with the FTC and EU “Fair Information Practice Principles.” A ranking ("Privacy Compliance Score" ) showing your product’s privacy compliance index relative to the top selling DTC brands, up to 6 competitor product policies (or any products of your choice) and best-in-class privacy policy. Includes spreadsheet with point-by-point comparisons, comments and summary charts. Breakdown of data for each product showing number of principles complied with, indicating complete, partial, or non-compliance presented in graphical form. See a Sample Data Page from a complete report. One 6-month follow-up report. Continuous privacy compliance monitoring to report to you changes in any competitor’s privacy policy as soon as it is made public. See Pharmaceutical Compliance with Fair Information Practice Principles for a description of the methodology and an illustration showing it applied to the privacy policies of the top selling Rx brands. For more information about VirSci's Pharma Privacy Policy Benchmarking Analysis report and how to get started, call 215-504-4164 or E-mail: infovirsci@virsci.com.

Real Solutions for the Virtual World

© 2003 VirSci Corporation. P.O. Box 760, Newtown, PA 18940 * P: 215-504-4164 * F: 215-504-5739 * infovirsci@virsci.com