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Publications, Articles, and Presentations

Selected Articles and Presentations (pdf files)


Publications and Articles

The following are published articles, books, and book chapters written by John Mack:

  • Abbott HIPAA & Privacy Readiness Monitor, Abbot Laboratories (in press).
  • "PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing," Pharma Marketing News, Vol. 2 No.4 (VirSci, April, 2003).
  • "Consumer Use of the Internet for Health: Whose Numbers Do You Believe?," Pharma Marketing News, Vol. 2 No.3 (VirSci, March, 2003).
  • "Integrating Online & Offline Marketing: Challenges for Pharma ," Pharma Marketing News, Vol. 2 No.3 (VirSci, March, 2003).
  • "Quality of Pharma-sponsored Health Information on the Internet," Pharma Marketing News, Vol. 2 No.2 (VirSci, February, 2003).
  • "What drives consumer trust and credibility on the Web?," Medicine on the Net, (COR Health LLC, in press).
  • "Online Consultation with Patients: Take the Ethical High Road," MDnet Guide, Vol. 5 No.1 (Intellisphere, January 2003).
  • "Why health quality organizations can't consolidate," Internet Healthcare Strategies, (COR Health LLC, Dec 2002).
  • "Is Pharma Ready for HIPAA?," Pharma Marketing News, Vol. 1 No.9 (VirSci, Nov 2002).
  • "Texas Medical Privacy Act: A Wolf in Sheep's Clothing?," Pharma Marketing News, Vol. 1 No.9 (VirSci, Nov 2002).
  • "Privacy rights vs. access to health info: Should we have to make a choice?," iHealthbeat, November 4, 2002 (California HealthCare Foundation /The Advisory Board Company.)
  • "What Stands in the Way of the Mainstream Use of the Internet by Pharmaceutical Companies?," Pharma Marketing News, Vol. 1 No.8 (VirSci, Oct 2002).
  • "Product Web Sites: Are They Worth It?," Pharma Marketing News, Vol. 1 No.7 (VirSci, Sept 2002).
  • "Better Customer Service and Support Require Opt-in," Pharma Marketing News, Vol. 1 No.6 (VirSci, July 2002).
  • "The Demise of Everything 'E"?," Pharma Marketing News, Vol. 1 No.5 (VirSci, May 2002).
  • "What Do We Mean by Interactive Pharmaceutical Marketing?," Pharma Marketing News, Vol. 1 No.4 (VirSci, April 2002).
  • "Pharmaceuticals Online," Medicine and the Internet, 3rd Edition, Bruce McKenzie, Ed. (Oxford University Press, March 2002).
  • "Physicians Deserve Privacy on the Net Too!," MDnet Guide, Vol. 4 No.3 (Intellisphere, March 2002).
  • "Pharmaceutical Compliance with Fair Information Practice Principles," Pharma Marketing News, Vol. 1 No.2 (VirSci, February 2002).
  • "A Case for Accreditation of Pharmaceutical Web Sites," Pharma Marketing News, Vol. 1 No.1 (VirSci, January 2002).
  • Co-Author: "Consumers Unaware of Quality Efforts," e-Health Business, Vol. 1 No. 7 (informa, November 2001)
  • Executive Editor and Author: The New Frontier: Exploring eHealth Ethics (URAC and Internet Healthcare Coalition, November 2001).
  • "Internet Ethics Meets Medical Ethics: A Doctor's Dilemma," MDnet Guide, Vol. 3 No. 8 (Intellisphere, August 2001).
  • "Finding High Quality Information on the Net: Role of Physicians," MDnet Guide, Vol. 3 No. 6 (Intellisphere, June 2001).
  • "Pharmaceutical Companies Can Build Trust Online," MDnet Guide, Vol. 3 No. 4 (Intellisphere, April 2001).
  • "New e-health ethics initiatives facilitate compliance," Medicine on the Net, Vol. 7 No. 4 (COR Healthcare Resources, April 2001).
  • "Patient Empowerment, Not Economics is Driving eHealth," Frontiers of Health Services Management (Health Administration Press, 2001).
  • "E-Health codes of ethics: Compliance in the real world," OTC Business News, Vol. 6 Issue 154 (Informa Pharmaceuticals, November 2000).
  • "The Internet's Impact on Pharma Companies: You Have a Brochure on the Web. Now What?" (supplement to Pharmaceutical Executive Magazine, March 2000).
  • "Secrets of a Successful e-mail Discussion Group Moderator," Medicine on the Net, April 1999.
  • "Direct-to-Consumer and Direct-to-Patient Drug Promotion on the Internet," 1999 Guide to Health Care Resources on the Internet, John W. Hoben, ed. Falkner & Gray, 1999.
  • "Promoting the Benefits of the Web: The Internet Healthcare Coalition," Medical Marketing & Media, February 1998.
  • "Improving the Quality of Health Information on the Internet: The Formation and Rise of the Internet Healthcare Coalition," Health Care on the Internet, Haworth Press, 1998.
  • "Self-policing, not FDA oversight, may bring order to online chaos," Medicine on the Net, June 1997.
  • "Pharmaceutical Information on the Internet," 1998 Guide to Health Care Resources on the Internet, John W. Hoben, ed. Falkner & Gray, 1997.
  • "Taming the Net: A New Marketing Forum," Pharmaceutical Executive, November 1995.
  • "Clinical Trials Discussion Group," Insight (Fraser Williams' newsletter).
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Presentations and Speaking Engagements

The following are presentations or workshops by John Mack at industry conferences. For a list of upcoming pharmaceutal marketing conferences, see Pharma Marketing Meetings (Pharma Marketing Network).

  • Workshop Leader: The "e" in eMarketing Also Stands for "Ethical": How to Design Online Marketing That Meets the Highest e-Health Ethics Standard, ePharma Summit: Strategic Marketing Integration (Institute for International Research, May 2003, Baltimore, MD). Download the workshop presentation.
  • Panelist: Key Challenges & Opportunities Facing The Industry, Consumer Education & Patient Compliance Forum, (March 2003, Iselin, NJ).
  • Speaker: Gaining Pharmaceutical Consumer Trust Through Enhanced Privacy and Security, Life Sciences Marketing Forum, (MarcusEvans, March 2003, Boston, MA).
  • Conference Organizer and Speaker: 5th Annual Quality of Healthcare Information on the Net: Access, Quality, and Patient Empowerment - Can We Have It All? (Internet Healthcare Coalition, December 2002, Amsterdam, NL)
  • Audio Conference Organizer and Moderator: What Drives Consumer Trust & Credibility on the Web?, e-Health Quality TeleSeminar Series (e-Health Quality Partners/Internet Healthcare Coalition, October, 2002)
  • Meeting Chairperson and Moderator: e-Sales and Marketing Strategies for Pharma USA (eyeforpharma, October 2002, Philadelphia, PA)
  • Speaker/Moderator: Protecting Privacy and Gaining Customers' Trust, Pharmaceutical Marketing Congress (Institute for International Research, October 2002, Philadelphia, PA)
  • Panel Moderator: Educating Principal Investigators and the Physician Community About Best Business Practices With Pharmaceuticals Under HIPAA, HIPAA for Pharmaceuticals (Institute for International Research, August 2002, Philadelphia, PA)
  • Workshop Leader: Preparing Your Pharmaceutical Company for HIPAA: Compliance and Beyond, HIPAA for Pharmaceuticals (Institute for International Research, August 2002, Philadelphia, PA).
  • Speaker: Privacy, Security and HIPAA Compliance for Pharmaceutical Companies, PBMs and Pharmacies, ETHIC (Emerging Technologies & Healthcare Innovations Congress, June 2002, Washington, DC)
  • Speaker: eHealth Ethics Principles: Going "Beyond Regulation" and Gaining Consumer Trust, ePharma Summit, (May 2002, Valley Forge, PA)
  • Speaker: HIPAA Training +: Beyond Compliance to Culture Change, The Fourth National HIPAA Summit (Health Care Conference Administrators, LLC, April 2002, Washington, DC)
  • Panel Member: State of the Industry: Pharmaceutical Marketing Strategies for 2002 and Beyond, DMA Pharmaceutical Marketing Conference (April 2002, Philadelphia, PA)
  • Workshop Leader: How to Build Pharmaceutical Marketing Websites to Enhance Visibility, Usability and Consumer Trust, SRI Institute, Pre-conference Workshop at e-Phama Marketing & e-Detailing Summit, (February 2002, Princeton, NJ)
  • Conference Organizer and Moderator: 4th Annual Quality of Healthcare Information on the Net: Ethical Codes & Principles Summit (Internet Healthcare Coalition, November 2001, Washington, DC)
  • Panel Member and Speaker: eHealth Code of Ethics: Education is Key, e-Health and Ethics - Building Trust Through Website Accreditation, MHCA Spring 2001 Conference (June 2001, Washington, DC)
  • Panel Member and Speaker: Industry Initiatives to Improve Quality, eHealth Initiative eHealth Policy Conference, (May 2001, San Diego, CA)
  • Speaker: The eHealth Code of Ethics, URAC's Second Annual Quality Summit, (May 2001, Lake Buena Vista, FL)
  • Workshop Leader: eHealth Ethics: Getting Ready to do Business on the Net, Internet Healthcare Coalition Pre-conference Workshop at URAC's Second Annual Quality Summit, (May 2001, Lake Buena Vista, FL)
  • Speaker: eHealth Code of Ethics: Consensus and Compliance, V Regional Congress on Health Sciences Information, CRICS V, (April 2001, WHO)
  • Speaker: Ethics and Privacy on the Internet: Responsibility of Pharmaceutical Marketers, PMRG Conference - eHealthcare: Changing Your World Today, (March 2001, Charleston, SC)
  • Intro Speaker and Sponsor: Connecting the Dots: Mental Health Leadership Summit, National Mental Health Association and Internet Healthcare Coalition (February 2001, Washington, DC)
  • Panel Member: Health Privacy Regulation: Creating the Winning Chemistry, Jupiter Online Health Forum (Jupiter Events, January 2001, Orlando, FL)
  • Paper Author: E-Health Ethics: The Role of the Pharmaceutical Industry, Pharmaceuticals 2000 Online Conference (RMR plc, November 2000, www.pharmaceuticals2000.com)
  • Speaker: Voluntary Implementation and Compliance with eHealth Ethical Guidelines: Establishing Trust, Ensuring Privacy, and Empowering Patients, Information Privacy & Security for eHealthcare (IQPC, November 2000, New Orleans, LA)
  • Chairperson and Speaker: Voluntary Implementation and Compliance with E-Health Ethical Guidelines, Web Site Content Management for Healthcare (IQPC, October 2000, Orlando, FL)
  • Speaker: Ethical Issues in Healthcare Internet Privacy and Data Security, The First National HIPAA Summit (Medical Education Collaborative, October 2000, Washington, DC)
  • Keynote Speaker: The Internet Healthcare Coalition: Where Do We Go From Here?, Quality Healthcare Information on the 'Net 2000: Establishing Trust, Ensuring Privacy, Enabling E-Commerce (Internet Healthcare Coalition, October 2000, Las Vegas, NV)
  • Speaker: Improving the Quality of Health Information on the Net and Ensuring Privacy of Consumers, CybeRx 2000 (IIR, September 2000, Alexandria, VA)
  • Panel Member: Should Internet Health Care Be Regulated?, Internet Health Care Forum (Falkner & Gray, September 2000, Washington, DC)
  • Panel Member and Speaker: Ethics of the Healthcare Internet, The eHealth Colloquium at Harvard (The eHealth Colloquium, August 2000, Cambridge, MA)
  • Speaker: Partnering with Internet Portals, Enterprise Web and Portal Development for the Pharmaceutical Industry (CBI, July 2000, McLean, VA)
  • Speaker: The Elements of Self-regulation: Ethics and Education, Online Sale of Prescription Drugs: The Legal and Regulatory Summit (ACI, May 2000, Washington, DC)
  • Speaker: e-Health Ethics, eHe@lth 2000, The Patient's View: How the Internet Changes Healthcare (Medical Records Institute, May 2000, San Francisco, CA)
  • Panel Member: Internet Healthcare Ethics: Can the Industry Police Itself or Are the Efforts "Too Little Too Late?, Internet Healthcare 2000 (Silicon Alley Reporter, April 2000, New York, NY)
  • Panel Member: FDA Stakeholder Meeting, Duke University (FDA, April 2000, Raleigh-Durham, NC)
  • Testimony: The eHealth Code of Ethics, National Committee on Vital and Health Statistics Subcommittee on Privacy and Confidentiality (February 2000, Washington, DC)
  • Organizer: eHealth Ethics Summit (Internet Healthcare Coalition, February 2000, Washington, DC)
  • Chairperson and Speaker: Improving the Quality of Health Information on the Net to Increase Value and Educate Consumers about Products and Healthcare, Marketing and Supporting Pharmaceuticals Over the Internet (CBI, January 2000, Washington, DC)
  • Panel Member and Speaker: Coalition Building: What the coalition should be, what it can do to strengthen regulatory efforts, Internet Pharmacy Summit 2000 (PlanetRx.com and National Association of Boards of Pharmacy, November 1999, Washington, DC)
  • Moderator: The Changing Face of the Physician/Patient Relationship, eHealthcare World (eMarketWorld, November 1999, New York, NY)
  • Moderator and Speaker: The Online Pharmacy: What is the Responsibility of Pharmaceutical Companies to Their Customers, WorldPHARM99 (Advanstar Expositions, October 1999, Philadelphia, PA)
  • Chairperson and Keynote Speaker: Quality Healthcare Information on the 'Net '99: Healthcare Professionals and Patients Online - Fixing the Broken Link (Internet Healthcare Coalition, October 1999, New York, NY)
  • Speaker: Strategies for Integrating the Physician into Your DTC Internet Marketing Plan, Marketing Pharmaceuticals Over the Internet (IBC Group, June 1999, Philadelphia, PA)
  • Speaker: CLINICAL-TRIALS: An E-mail Listserv for Clinical Trial Professionals; Drug Information Association Annual Meeting (Drug Information Association, June 1999, Baltimore, MD)
  • Chairperson, Keynote, and Speaker: Physician and Patient Email Discussion Forums, Quality Healthcare Information on the 'Net '98: Delivering on the Promise (Internet Healthcare Coalition, October 1998, McLean, VA)
  • Speaker: The Internet Healthcare Coalition - promoting Quality Pharmaceutical and Healthcare Information on the Internet, Advanced Strategies for Marketing Pharmaceuticals Over the Internet (IBC Group, June 1998, Washington, DC)
  • Speaker: "Going Beyond the Banner," Partnering with Publishers on Disease Management Sites - Hoechst Marion Roussel and PharmInfoNet Case Study, Advanced Strategies for Marketing Pharmaceuticals Over the Internet (IBC Group, June 1998, Washington, DC)
  • Speaker: Partnering with Publishers on the Internet: A Case Study: Hoechst Marion Roussel and VirSci, Marketing and Supporting Pharmaceuticals on the Internet '98 (Barnett International, May 1998, Washington, DC)
  • Speaker: Industry Standards On and Approaches To the Quality of Health Information on the Internet; Quality of Health Information on the Internet (Health Improvement Institute, November 1997, Washington, DC)
  • Speaker: Partnering with Publishers on the Internet; Marketing Pharmaceuticals Over the Internet (Vision in Business, September 1997, London, UK)
  • Speaker: Setting Voluntary Industry Guidelines for Medical Use of the Internet; Drug Information Association Annual Meeting (Drug Information Association, June 1997, Montreal, Canada)
  • Speaker: Linking Patients and Providers to Pharmaceutical Web Sites; Advanced Strategies for Supporting & Marketing Pharmaceuticals on the Internet (International Business Communications, May 1997, Bethesda, MD)
  • Speaker: PharmInfoNet; AMWA West Point Conference (American Medical Writers Association, May 1997, West Point, NY)
  • Speaker: Evaluation of External Web Resources and Internal Applications; Spring Meeting of the SLA Pharmaceutical & Health Technology Division (Special Libraries Association, April 1997, Philadelphia, PA)
  • Panel Member: The FDA and the Internet: Web Links; FDA Public Meeting (FDA, October 1996, Bethesda, MD). Also co-authored a response to this meeting published in the Federal Register.
  • Workshop Leader: Developing Your Internet Presence; Pharmaceutical Executive Conference (Pharmaceutical Executive Magazine, October 1996, Hilton Head, SC)
  • Speaker: The New Era of Online Marketing; Drug Information Association Annual Meeting (Drug Information Association, June 1996, Las Vegas, NV)
  • Speaker: PharmInfoNet; The Internet & Clinical Medicine (The National Managed Health Care Congress, May 1996, San Francisco, CA)
  • Speaker: Building Loyalty; Electronic Media: Optimizing Pharmaceutical Sales and Marketing (Barnett International, March 1996)
  • Speaker: PharmInfoNet, A High-Volume Pharmaceutical Information Resource on the Internet; Strategic Use of the Internet to Accelerate Drug Development (Barnett International, March 1996, Arlington, VA)
  • Speaker:Tour of Important Sites & Resources for Drug Development; Strategic Use of the Internet to Accelerate Drug Development (Barnett International, March 1996, Arlington, VA)
  • Speaker:Aspects of the Virtual Medical Meeting; Internet Medicine (Healthcare Advisory Council - IQPC, October 1995, Chicago, Illinois)
  • Speaker: PharmInfoNet, A High-Volume Pharmaceutical Information Resource on the Internet; (Barnett International, September 1995, Nashville, Tennessee)
  • Speaker: PharmInfoNet, A High-volume Pharmaceutical Information Resource on the World Wide Web; Computer Mediated Information Researching for the Bioscientist (September 1995, London, England)
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